Gundersen & Gundersen LLP

(949) 467-9244 | (949) 467-9299

5000 Birch Street
West Tower, Suite 3000
Newport Beach, CA 92660

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©2017--2019 BY GUNDERSEN & GUNDERSEN LLP

IP COUNSELING

We believe that every client is unique, and we provide customized IP-asset plans to meet each client's needs. Whether you are just starting out or already have a thriving business, let us help you protect your IP assets today.

TRADEMARKS: PROTECTING YOUR GOODWILL

If you do not already have registered trademarks, we can help. With a trademark, you can protect the brand and image you have worked so hard to build. When you have a trademark, you can keep competitors from using the goodwill you have created. But if you don't register your trademarks, it's possible for a competitor to register them first and keep you from benefiting from your hard work. This is where an IP-asset plan comes into place. We can help you determine which trademarks should be registered and get them registered for you. We can also help you police and license those trademarks to maximize their value.

PATENTS: DETERMINING THEIR REAL VALUE

If you have a patent portfolio or you are considering investing in patents, we can help you determine their value. A patent only has value if it is valid and enforceable. The problem is that many patent owners find out their patents are worthless only after costly litigation. We can help you avoid this. After years of experience in patent litigation and patent portfolio valuations, we can analyze the patents for areas of weakness and also advise you regarding potential licensing opportunities. We also work with you to make sure you own the inventions you are investing in―without the right agreements in place, OEMs, contractors, and employees could claim your inventions.

COPYRIGHTS: PROTECTING ARTISTS, CREATORS, AND INNOVATORS

Many individuals and businesses need to protect their creations with a registered copyright. Or if they have already registered their copyrights, they need help preparing licensing agreements to realize the full value of their creations. From art to SaaS, we can help you receive more value for your hard work with a customized IP-asset plan.

TRADE SECRETS: YOUR HIDDEN ASSET

Almost every business has secret information that helps them thrive: customer lists, pricing information, special recipes, etc. What happens if disgruntled employees use this information to start a competitor? How can you prevent this from happening? With a customized IP-asset plan, we can put procedures and agreements in place to protect this hidden asset.